I first came across Nat Hathaway on YouTube.
His video ‘Making a 70’s Yacht Rock Beat’ featuring Nat working through the writing and production process of a new 70’s inspired jam from his bedroom is exactly the type of music content I enjoy, yet very rarely ever hear a Kiwi accent on.
Besides enjoying the video itself, I was struck with how popular the video was becoming with more than 19K views at the time of writing.
Long time readers / listeners know that a common stomping ground for me is the idea that there is no ‘one way’ to build an audience as a creative, all the more necessary to reiterate as the Music Industry doubles down on turning musicians into TikTok content creators.
Nat is a great example of a musician exploring the avenues that suit him best and being (so far) rewarded for it.
Our conversation covers his musical journey so far, his own relationship with YouTube, how the most recent series of videos came to be and what effect they’re having on his music career as a whole.
Enjoy the episode and go check out Nat Hathaway on YouTube.
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